Sellers tips for a Buyer’s Market
During a Buyer's market there are more homes available for sale than buyers looking for Real Estate. Often times this could make it more difficult to stand out among the other properties. This is especially important to keep in mind when selecting your Real Estate agent. Buyers can be picky as they look to get the most value for their money. So how do you get in front of buyers? Make sure your home is showing in its best condition, and that the home is priced correctly from the start. Know your competition, and see your home as a marketable product, this will help you stand out and give you an edge in the Costa Mesa Real Estate market. Last but not least, do a little research and choose a local agent with a proven track record, like Torelli Realty.
Know the competition
During the comparative marketing analysis, an agent will show a seller what's on the market, what's pending, and what's recently been sold. A Buyer's market means more inventory and often times more competition for sellers. This is where choosing the right agent from Torelli Realty can be a tremendous help. It's your agent's job to know what other homes are available and help you choose your home's price accordingly. A few more good tips are to hit the open house circuit the weekend before you list and keep a search going online of similar homes. Knowing what others are doing will help you decide on how to price your home. You want your home to stands out from the crowd and Torelli Realty can help you do just that.
Consider pre-marketing your home
Before listing, it's a smart idea to put out feelers. Work with a good local agent and ask them to do some pre-marketing of your home to test the price and the market's response to it. How would they do this? In most agencies, especially the good ones, it's not uncommon for agents to announce upcoming listings within their firm, on social media, and even on their website.
Make sure your home is widely marketed
Buyers are everywhere today and your listing needs to be where they are. Most find homes online on listing sites and mobile devices, at all times of day and night. If your home is not listed where buyers are looking, that's one less opportunity. In a buyer's market a seller can't afford to miss one buyer. Torelli Realty understands this concept very well and goes above and beyond in making sure you don't lose an opportunity.
Working with the right agent
Having the best agent in Costa Mesa Real Estate representing your home will make the difference between selling and moving on or having your home sit on the market. The best agent is someone who actively sells in your local community. They analyze upcoming trends and have an ear to the ground on what's happening in the community. Agents like to work with other agents they know. Working with an out-of-area agent or someone unfamiliar with your area and you risk being poorly represented.
Make a great first impression
A generation ago, a photo shoot wasn't always necessary when selling a home. Today, it is arguably the most important part of the home-selling process. A buyer's first impression of your home will likely be online, via an email alert or a text with the listing from their agent. You and your agent should spend much time and attention on your photo shoot to be certain that the first impression will be a great one. Additionally, make sure that your pictures are high resolution and optimized for the web and mobile.
Spend the right money in the right places
One of the worst things you can do as a seller, is to spend money on renovations that are not buyer friendly. A recent survey shows that the ROI on these projects is usually very low. To get your home ready for sale, take a step back, consult an expert and spend money the right way. One of the simplest things to do as a seller is to clean and de-clutter. Investing in storage is one of the smarter ways to get a better return. Additional smart cosmetic fixes are painting, changing out some of the older fixtures and polishing up finishes can be money well spent when getting your home sale ready. Consulting your Torelli Realty agent will help you make additional smart moves.
As you can see, to succeed in a buyer's market is not simply a matter of hiring some agent and listing your home. It will require some research and homework: Know the market and what is selling. Work with an agent who has relationships with the local community and knows the Costa Mesa real estate market. Don't list your home with an agent who doesn't have a plan to make sure that your home is widely marketed locally and across the internet. Be open to non-traditional means of marketing your home. For more information visit our Blog @ TorelliRealty.com/blogs
Note: The views and opinions expressed in this article are those of the author and do not necessarily reflect the opinion or position of Torelli Realty.