Brokers Are Reinventing for 2010

It’s no secret that the real estate market has been in flux as a result of recent economic conditions. Is that hurting real estate companies? Interestingly, the January issue of California Real Estate magazine noted some of the methods that smart brokers are using to keep up with the current market (page 18-19). The magazine’s article “We’re Ready, Too,” highlighted four brokers and we are extremely grateful that Torelli Realty’s 2010 business strategy was recognized in such a reputable industry publication.Torelli Realty was noted for its ability to communicate effectively, not just with our clients, but also with our agents through the use of coaching sessions. Plus we’ve enhanced our social media presence through blogs and websites like Twitter and Facebook, as well as identified more ways to donate and volunteer within the community. We also assist with the growing number of short sales by developing services to help homeowners. For example, we’ll help plan out the details of their move, like maintaining their lawns and locating homes for displaced pets.The other 3 companies that were profiled are also taking strides to set themselves apart and identify the needs of people in today’s real estate market. For instance, some are narrowing their focus and providing strong services in one specific area, like West Coast Property Specialists, Inc., which provides property management. Others are forcing agents to acquire more real estate skills, like San Diego Castles is doing. The company Legacy Real Estate and Associates in Fremont is helping people who are in trouble with their mortgages by acquiring loan modifications.It’s very important for companies to respond to the current market conditions. Right now real estate is changing a lot. In order for a company to be successful, it must meet the needs of its clients. We’re honored to have our strategies noted in California Real Estate magazine and look forward to helping the Costa Mesa community with all their real estate needs now and in the future.